Privacy Policy

A Loving Tribute : Privacy Policy

Who we are

This is the Privacy Policy of A Loving Tribute Ltd, a company registered in England and Wales. Our company registration number is 11282409 (“Policy“). A Loving Tribute is a brand of The Printed Word Business and Promotional Print LTD.

Our registered address is Unit 2, Graylands Estate, Langhurstwood Road, Horsham, England, RH12 4QD and additional contact details are available from our website at www.alovingtribute.com

This Privacy Policy is in relation to Our Site (www.alovingtribute.com).

We are the Data Controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA).

This Policy explains what personal data we collect about you, what we do with it, and explains the legal basis on which we process your personal data under the GDPR.

Data Protection Officer

David Pryer
Email: david.pryer@printedword.co.uk
Tel: 01403 255650

Privacy

We collect information about you online (via our website), as and when you provide it, such as when you complete our data capture forms or when you make a purchase from our website. We will also collect information about you when you create an account and subscribe to our email service. Website usage is collected using cookies, more information can be found about the cookies we use on our cookie policy.

We may also obtain personal data through offline methods, for example, over the telephone, or in person.

How we use your personal data

We use your personal data only where we have a lawful basis to do so under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018).

1.Customer Data

Customer personal data is used solely for records and communications related to services you have requested or purchased. We do not use customer personal data for marketing, advertising, targeted campaigns, profiling, or upselling. We do not sell or share your personal data with third parties for promotional purposes.
Customers who no longer wish to receive communications can manage their preferences by contacting us directly. Details on how we handle unsubscribed data or deleted data, and the distinction between opting out of communications versus exercising the right to be forgotten, are outlined in the Handling of Unsubscribed Data section within Data Minimisation and Retention.

2. Trade Contact Data

Where we have collected personal data of trade contacts in the funeral industry or related services, we may process this data under our legitimate interests to:

Raise awareness of our brand and services
Introduce new product offerings
Offer potential partnership opportunities to support your business

Trade contacts may opt out of our communications at any time by replying to a communication with a request to unsubscribe. Trade contacts who opt out of our communications are subject to our Handling of Unsubscribed Data policy, outlined in the Data Minimisation and Retention section. This explains how unsubscribe requests are stored, retained, and the distinction between opting out of communications and exercising the right to be forgotten.

Our lawful bases for processing

We process your personal data under the following lawful bases.

1. Contractual Necessity

We use your data where it is necessary to perform a contract with you, including to:

Process and fulfil your orders
Communicate with you about order status and progression
Provide the services you have requested
Manage payments, refunds, and billing queries.

2. Legitimate Interests

We may process your data where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This includes:

Responding to enquiries or complaints
Providing customer support, advice, or guidance on using our website or services
Requesting order-specific feedback to improve service quality
Preventing fraud or misuse of our services
Maintaining internal records and administrative functions
Trade contact only – Raise awareness of our brand and services
Trade contact only – Introduce new product offerings
Trade contact only – Offer potential partnership opportunities to support your business.

3. Legal Obligation

We may retain and use your data where required to comply with legal or regulatory obligations, including:

Accounting and tax requirements
Responding to lawful requests from authorities
Maintaining records required by applicable law
Communications

Any email or direct communication we send is strictly limited to:

Information relating to an order you have placed
Service-related updates
Support responses
Order-specific feedback follow-up
Security, fraud, or account-related notifications
Relevant information about our services where we reasonably believe they may be of legitimate interest to you in your professional or trade capacity, under the lawful basis of legitimate interest

Please note: We do not use customer personal data for general marketing communications, promotional campaigns, or sales-driven outreach.

Trade Contact Data

We may collect and process personal data of trade contacts in the funeral industry and related services for business-to-business purposes. The lawful basis for this processing is legitimate interests — specifically, to raise awareness of our brand, introduce our products or new product offerings, and offer potential partnerships that may support or strengthen the recipient’s business.

Trade contacts may receive direct communications from us via email or other appropriate channels. If our services are not suitable or of interest, trade contacts may opt out at any time by replying to our communications with a request to unsubscribe. Upon receiving such a request, we will respect your right to be forgotten and will only retain the fact that you have unsubscribed, in order to ensure you are not contacted in the future.

We collect and utilise trade data for strictly our own purposes, we do not share trade contact data with third parties for marketing purposes, and communications are strictly limited to the purposes described above.

Data Minimisation and Retention

We only collect personal data that is necessary for the purposes outlined above. We retain personal data only for as long as required to fulfil contractual obligations, resolve disputes, comply with legal requirements, and maintain appropriate business records.

To support our data minimisation principles, we remove inactive user accounts from our system. An account will be considered inactive where:

The account was created more than six (6) months ago and no order has ever been placed; or
No order has been placed on the account within the previous twelve (12) months.

Inactive accounts meeting either of the above criteria will be securely deleted to ensure we do not retain personal data beyond what is necessary for legitimate business and legal purposes.

Handling of Unsubscribed Data

Unsubscribed data is stored indefinitely to ensure that we do not contact the individual again in the future. This data is kept minimal and may include:

Name
Email address
Date of unsubscribe
Method of unsubscribe (e.g., email, phone call)

Contacts who have unsubscribed from our communications may still be contacted in limited circumstances, such as:

To address a legal matter
To resolve an issue that affects our ability to fulfil contractual obligations
In response to an enquiry made by the individual

Please note that unsubscribing from communications is not the same as exercising your right to be forgotten. When you unsubscribe, you are simply opting out of receiving further communications; data may still be retained for legal/contractual reasons, as outlined above in accordance with this policy.

If you wish for all personal data we hold about you to be removed, including the unsubscribe record, you may request the right to be forgotten. Please be aware that once the unsubscribe record is deleted, we may inadvertently contact you in the future. This is because there will no longer be a record preventing communications.

Image Usage and Storage

1. Image Privacy

Images uploaded to our website (www.alovingtribute.com) are treated as private and confidential and are processed solely for the purpose of providing our services.

Funeral Stationery Products

Where you upload images for inclusion on funeral stationery products, you confirm that you have the necessary rights to use the image and that you have obtained any required permissions or consents from individuals featured in the image. The responsibility for ensuring appropriate consent has been obtained rests with the user placing the order. A Loving Tribute does not verify or obtain consent from individuals featured in uploaded images and cannot accept responsibility for unauthorised use of images supplied by users.

Condolence Book Message Portal

Where you upload an image to contribute to another individual’s condolence book, the image will be printed within the relevant book of remembrance and shared with the book owner as part of the service we provide. By uploading an image, you acknowledge and understand that it will be visible to the book owner and included in the printed condolence book. You should only upload images that you have the right to share and that you are comfortable being shared in this way.

We process uploaded images for the purpose of providing our funeral stationery and memorial services. The lawful basis for this processing is the performance of a contract (to fulfil an order) and, where applicable, our legitimate interests in operating and maintaining our services.

We do not use user-uploaded images for commercial or marketing purposes. All marketing materials published by A Loving Tribute use fictional information, stock imagery, or AI-generated images.

Uploaded images are retained only for as long as necessary to provide the requested service. Users may request deletion of their uploaded images at any time in accordance with their data protection rights.

2. User Control

All images uploaded to our website or shared with our team are private and confidential, only accessible by the account holder and A Loving Tribute. A Loving Tribute has access to images uploaded to enable us to provide technical support and print services to our customers. Users can download preview files of products created on our site, which may contain images uploaded to their account, it is at the user’s discretion as to how, where and who these files are shared with. A Loving Tribute does not hold responsibility for access to files downloaded and shared by the user.

Guests who have uploaded images via our condolence book message portal may request the deletion of any images they have uploaded while the book is still active, i.e., before it has been printed or finalised.

Once the book has been printed or shared as a PDF proof with the book owner, we are unable to delete images from the artwork that has already been shared. Similarly, once a guest has requested deletion, we cannot recover images or messages that have already been removed.

Any data collected/ shared containing information or imagery of a minor is considered special category data under GDPR. A Loving Tribute takes the privacy and safety of children very seriously. Any images of minors uploaded to our website, whether for funeral stationery, condolence books, or other services, must comply with the following rules:

Parental/Guardian Consent : You must obtain consent from a parent or legal guardian before uploading any image of a minor. By uploading such images, you confirm that this consent has been obtained.
Appropriate Content : Images of minors must be respectful and appropriate. They must not:
- Be offensive, harmful, or depict the child in a negative or derogatory way
- Be edited, altered, or manipulated to cause offence or embarrassment

We reserve the right to remove any images of minors that do not meet these requirements. A Loving Tribute cannot verify consent for each image and relies on users to comply with this policy. Failure to adhere to these requirements may result in removal of the image and restriction/denial of service access.

Any data collected/ shared containing information or imagery of a vulnerable adult considered special category data under GDPR. A Loving Tribute takes the privacy and dignity of vulnerable adults very seriously. Any images of vulnerable adults uploaded to our website, whether for funeral stationery, condolence books, or other services, must comply with the following rules:

Consent from a Responsible Person : Images of vulnerable adults should only be uploaded if consent has been provided by the individual or, where they are unable to give informed consent, by a legally authorised representative or guardian. By uploading such images, you confirm that this consent has been obtained.
Respectful and Appropriate Content : Images must be respectful, dignified, and appropriate. They must not:
- Portray the individual in a negative, offensive, or harmful way;
- Be edited, altered, or manipulated to cause embarrassment or offence

We reserve the right to remove any images of vulnerable adults that do not meet these requirements. A Loving Tribute cannot verify consent for each image and relies on users to comply with this policy. Failure to adhere to these requirements may result in removal of the image and restriction/denial of service access.

Access to information

Under the DPA and GDPR, you have the right of access to information we hold on our records about you. We will not charge you for requests made to access such information. Please contact us if you would like a copy of some or all of your personal information.

Right to be forgotten

Under Article 17 of the UK GDPR, you have the right to have your personal data erased. This is known as the ‘right to be forgotten’. This right only applies to data held at the time the request is received and does not apply to data collected in the future.

You have the right to have your personal data erased under the following:

if it is no longer necessary for the purposes, we have processed it for;
where we have used it only by your consent and you have withdrawn your consent;
where we hold that data for direct marketing only;
where you have exercised a right under article 21(1) (right to object) of the GDPR, if we have another lawful basis for processing your data, this right may not apply;
if we have unlawfully used your data;
we have a separate legal obligation under European or domestic law to erase it; or
you are a child under the law of your own EU member state.

If you wish for your data to be removed from our records, you must send the request in email form to studio@alovingtribute.com. Upon receiving your request, we shall issue an email of acknowledgement and will process your request within 30 days of receipt. We will issue an email of confirmation to you once your request has been processed and the data deletion has taken place.

Third-Party Services

We may use third-party platforms and service providers to support the functionality of our website, enhance user experience, or provide our services, including the processing/enhancement of images, project data, or other personal information. While we do not directly share personal data beyond what is necessary for these services, some processing may occur outside the UK.

We ensure appropriate safeguards are in place to protect your personal data, including:

Contractual agreements requiring all third-party service providers to comply with UK GDPR and implement appropriate data protection measures;
Technical measures such as encryption, secure storage, and access controls to limit who can access personal data;
Limiting the data processed by third parties to what is strictly necessary to provide our services.

By using our services, you acknowledge that your data may be processed by third-party platforms under these safeguards.

Additional information

We will take appropriate security measures to ensure that any information you provide to us is stored securely and confidentially and is processed in accordance with the DPA and GDPR.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; and transmission is at your own risk. Once we have received your personal information, we will use strict procedures and security features to try and prevent unauthorised access.

You have the following rights in relation to your personal data under GDPR from 25 May 2018:

the right to require us to correct any inaccurate personal data we hold on you or to supplement or complete such data;
the right to object to any processing we undertake for our own legitimate interests on grounds related to your own personal situation; and
the right to have your personal data erased, as outlined under Right to be forgotten

Cookies

We use cookies to help improve your experience on our website, understand how visitors use our site, and compile statistics on website activity. Cookies are small text files stored on your device to support these purposes.

When you first visit our site, a cookie consent banner will appear, allowing you to ‘Accept All’, ‘Reject All’, or ‘Customize’ which cookies you want to allow. Please note that ‘Necessary Cookies’ cannot be disabled, as they are essential for the basic functionality of our website.

Consent is the lawful basis for all non-essential cookies, which is why all non-essential cookies are blocked by default until you update your preferences. You can manage or change your cookie preferences at any time while using our site by clicking the purple cookie icon located at the bottom left corner of our pages.

For full details, including the types of cookies we use, their purposes, and lawful bases for processing, please see our Cookie Policy.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website, so when you link to other websites you should read their own privacy policies.

Changes to our Policy

We reserve the right to update our Policy at any time. We will take reasonable steps to draw your attention to any changes to our Policy. Should you disagree with any changes made, you may withdraw your consent at any time using the methods outlined above.

We will make an effort to notify users of significant changes where required under GDPR.

How to contact us

Please contact us if you have any questions about our Policy or information we hold about you by email studio@alovingtribute.com or telephone 0330 3530242.

Policy Last Reviewed: 27/02/2026

Policy Last Updated: 27/02/2026